Why do I need a website?


If someone asks you “what’s your website address?” and you don’t have a response, then that in itself is a pretty good reason why you should have a website. But why should you spend money on making a website? Here are 10 reasons why you should have a website.



It is impossible for you to be available 24 hours a day 7 days a week. Having a website allows you to make yourself available to your customers and potential customers every minute of the day.

 You might be driving your car, making supper or even sleeping while orders and new customer inquiries are coming in. Your customers are online 24/7 and having your own website gives you flexibility and gives your customers availability.



Potential customers check and research their potential suppliers online before they make the decision to buy. Having a professional website gives your company instant credibility and a professional image. 



A website is a great way to compliment your existing marketing strategy and when compared to radio commercials, TV ads, billboards and even the yellow pages, nothing is as economical and versatile as a website. There are over 2.4 billion internet users; developing a website that will enable you to reach this market share should be part of any business’ marketing strategy.



People want to know what you can do for them. People want to know how your products or services can benefit them. Perhaps you have different ways your product can be used, and have various examples of how people can use it to their benefit.  A website is a great way to teach people about your products and services.




Your website gives customers and potential customers all the information they need. This can include a map (if you have a brick and mortar location), your hours of operation, contact information (phone, fax, email) etc. Customers will have an immediate resource with important information about you business.



Your best customers are repeat and referred customers and there is no better way to interact with new and potential customers than keeping in touch with them online. Through your website you can post a newsletter, take polls or surveys and promote special deals. When you keep in contact it shows customers you care which ultimately creates “top of mind awareness”.



If you develop an effective online marketing strategy, your website will bring in new business and new customers that you may not have acquired through other traditional advertising strategies.



A professionally designed website can make your business appear just as professional as your competition. When your potential customers are making a decision as to where they should buy from, they look online at what options they have. Your online image can be the difference between losing sales to competition or gaining new customers.



The web is interactive and can provide valuable information about what your customers want and need. To get a handle on your potential customer base you can set up a survey to figure out exactly what visitors are interested in. By finding out what they are looking for you can also learn what new trends are on the horizon. This marketing research will help you efficiently grow your business.



Isn’t this where we started? In today’s business world, the internet is the way we do business and without a web presence, your business risks never being found by prospective customers.